SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches. As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behaviour, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links is another SEO tactic.
Search engine optimisation helps with visibility of your business to potential visitors which can, in turn, lead to sales and leads. Businesses need to be visible on the first search page as the majority of searchers do not go past this. This is where we can assist with overcoming barriers and help to understand and implement the criteria to get you to that first search engine results page.
The higher you rank on the first page the more opportunities there is for exposure to your business and getting traffic that you can turn into leads and customers. Investigating keywords to improve your ranking and be more targeted towards the correct audience and searches can help with driving traffic to your business.
Looking at understanding your business and what products and services you want to focus on to drive traffic will help with providing the best approach to take with your SEO. An SEO and website audit will also be undertaken to help fine-tune the approach to take as well as researching keywords, competitors, search demand, on-page and off page optimisation. We will monitor the test and adjust depending on the results produced.
White Hat search engine optimisation techniques should be the only practises a business uses. Using Black hat techniques provide quick easy benefits in the short run however, in the long run, is very detrimental on a businesses google ranking. We pride ourselves on only following these white hat techniques.
LOCAL SEARCH ENGINE OPTIMISATION
We can assist with local search engine optimisation to make sure you are viable to your local market when they search for your product/service closest to them. By utilising locally you have the ability to be visible on google maps, making your business visible near the top of the page. You can also showcase more information about your business such as opening hours, a link to your website, descriptions of your products/services, social profiles and reviews. To give you that extra boost of visibility every business needs to be seen.
BUILDING QUALITY BACKLINKS
Building relationships, creating engaging and share-worthy content, doing your own original studies, writing testimonials for other websites, linking externally and then reaching out, commenting on other relevant blog posts can all help to build quality backlinks. We help guide you through this process ensuring you can best utilise this to achieve the best possible results.
SEO SERVICES PRICING
We help assist whether you are wanting to focus locally or nationally in New Zealand or internationally to stand out from the rest and win over those potential leads. We can tailor packages depending on the business, products/services and what is wanting to be achieved.
We can assist with providing informed analysis of what your competitors are doing in the search engine optimisation space. By understanding this, we can best understand what we need to do and how to move you to the first position. We will review this constantly so we are always one step ahead of the competition.